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Holdings

Holdings Financial Glossary

Every financial term your business needs to know — explained like a human, not a textbook.

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A

Accounts Payable vs Accounts Receivable

🏪 Small Business

Accounts payable is money you owe to vendors and suppliers; accounts receivable is money your customers owe to you.

Accounts Receivable Aging

🔧 Contractor

A report that categorizes your outstanding invoices by how long they've been unpaid — typically in 30-day buckets (current, 30, 60, 90, 120+ days) — showing you who owes you money and how overdue it is.

Accounts Receivable Days (DSO)

🏢 Agency

The average number of days it takes your agency to collect payment after sending an invoice — lower is better for your cash flow.

AGI (Agency Gross Income)

🏢 Agency

Your agency's total revenue minus pass-through costs — the money that actually stays in your agency to cover salaries, overhead, and profit.

Annual Church Financial Report

⛪ Church

A comprehensive year-end summary of the church's financial activity — including income, expenses, fund balances, and budget comparison — presented to the congregation for transparency and accountability.

Anti-dilution Provisions

🚀 Startup

Clauses that protect preferred investors from losing value if the company raises a future round at a lower valuation (a down round).

ARR (Annual Recurring Revenue)

🚀 Startup

Your monthly recurring revenue multiplied by 12, representing the annualized value of your subscription business.

Audit vs Review vs Compilation

🤝 Nonprofit

Three levels of CPA financial statement services — an audit provides the highest assurance (CPA tests everything), a review provides limited assurance (CPA does analytical procedures), and a compilation provides no assurance (CPA just organizes your numbers).

B

Balance Sheet

🏪 Small Business

A financial snapshot showing everything your business owns (assets), everything it owes (liabilities), and the owner's stake (equity) at a specific point in time.

Bench Time

🏢 Agency

Time when a billable employee has no client work to do — they're available and getting paid, but not generating revenue.

Benevolence Fund

⛪ Church

A church fund used to provide financial assistance to individuals in need — such as help with rent, utilities, medical bills, or groceries — following documented policies.

Bill Rate vs Pay Rate

🏢 Agency

Bill rate is what you charge the client per hour; pay rate is what you pay the person doing the work — the spread between them is your gross margin on labor.

Blended Rate

🏢 Agency

A single hourly rate that averages together the different rates of everyone working on a client's account.

Board Fiduciary Duty

🤝 Nonprofit

The legal obligation of nonprofit board members to act in the organization's best interest, exercise reasonable care, and remain loyal to the mission — not to their own personal interests.

Bonding / Surety Bond

🔧 Contractor

A three-party agreement where a surety company guarantees to the project owner that you'll complete the work according to the contract — and if you don't, the surety pays to make it right.

Bootstrapped vs Venture-backed

🚀 Startup

The choice between growing your startup with your own revenue (bootstrapped) or with investor capital (venture-backed) — each comes with different trade-offs in speed, control, and risk.

Break-Even Point

🏪 Small Business

The exact point where your total revenue equals your total costs — you're not making money yet, but you're not losing it either.

Bridge Round

🚀 Startup

A smaller fundraise between major rounds, typically using convertible notes or SAFEs, designed to extend runway until the next priced round.

Burn Rate

🚀 Startup

The rate at which your startup spends cash each month, calculated as total monthly expenses minus revenue.

Business Credit Score vs Personal Credit Score

🏪 Small Business

Your personal credit score (300-850) reflects your individual credit history; your business credit score (0-100) reflects your business's payment history and financial health as a separate entity.

Business Entity: Sole Prop vs LLC vs S-Corp

💻 Freelancer

The three most common legal structures freelancers choose from — each offering different levels of liability protection, tax treatment, and administrative complexity.

Business Expense vs Personal Expense

💻 Freelancer

A business expense is a cost that is ordinary and necessary for running your freelance business and can be deducted from your taxable income — a personal expense cannot.

Business Interruption Insurance

🏪 Small Business

Insurance that replaces lost income and covers ongoing expenses when your business is forced to shut down temporarily due to a covered event like a fire, storm, or other disaster.

Business License / Occupancy Permit

🏪 Small Business

Government-issued permits that authorize you to operate a business in a specific location and comply with local zoning and safety regulations.

C

CAC (Customer Acquisition Cost)

🚀 Startup

The total cost of acquiring a new customer, including all sales and marketing expenses divided by the number of new customers gained.

Cap Table

🚀 Startup

A spreadsheet or document that shows who owns what percentage of your company, including founders, investors, and employees with equity.

Capacity Planning

🏢 Agency

The process of forecasting your team's available hours against incoming work — so you know when to hire, when to use freelancers, and when to stop taking on new projects.

Capital Campaign

⛪ Church

A focused, time-limited fundraising effort to raise a large sum for a major project — like a new building, renovation, or debt elimination — beyond regular tithes and offerings.

Cash Flow Statement

🏪 Small Business

A financial report that shows how cash actually moved in and out of your business over a specific period — the most honest picture of your financial health.

Cash vs Accrual Accounting

🔧 Contractor

Cash accounting records income when you receive payment and expenses when you pay them, while accrual accounting records income when you earn it and expenses when you incur them — regardless of when money changes hands.

Cash vs Non-Cash Donations

⛪ Church

Cash donations are gifts of money (checks, electronic transfers, credit cards); non-cash donations are gifts of property like vehicles, stocks, real estate, or goods — each with different IRS documentation rules.

Change Order

🏢 Agency

A formal document that modifies the original scope of work — adding deliverables, extending timelines, or adjusting the budget when the client requests something new.

Chargeback

🏪 Small Business

A forced reversal of a credit card payment initiated by the cardholder's bank, usually due to a dispute over the transaction — the merchant loses the sale amount plus a penalty fee.

Charitable Solicitation Registration

🤝 Nonprofit

A state-level registration requirement that nonprofits must complete before they can legally ask for donations in most U.S. states.

Chart of Accounts

🏪 Small Business

A complete list of every financial account in your business, organized by category — the foundation of your entire bookkeeping system.

Church Audit Limitations

⛪ Church

Under IRC Section 7611, the IRS faces special restrictions on when and how it can audit a church, including requiring high-level approval before initiating an inquiry.

Church Budget

⛪ Church

An annual financial plan that estimates a church's expected income and allocates spending across ministry areas, operations, staffing, and missions.

Church Financial Controls

⛪ Church

Policies and procedures that protect church finances from errors, fraud, and misuse — including separation of duties, dual signatures, regular reconciliation, and independent oversight.

Church Treasurer Responsibilities

⛪ Church

The church treasurer oversees the day-to-day financial operations — managing accounts, paying bills, tracking donations, preparing reports, and ensuring compliance with financial policies.

Church vs Religious Organization vs Ministry

⛪ Church

The IRS distinguishes between churches (which get automatic tax exemption), religious organizations (which must apply), and ministries (a broad term that could be either).

Churn (Agency)

🏢 Agency

The rate at which clients leave your agency over a given period — high churn means you're constantly replacing lost revenue instead of growing.

Churn Rate

🚀 Startup

The percentage of customers or revenue you lose in a given period — the silent killer of subscription businesses.

Clergy Housing Allowance (Section 107)

⛪ Church

A portion of a minister's salary that the church designates for housing expenses — excluded from federal income tax under IRC Section 107.

Client Concentration Risk

🏢 Agency

The danger of relying too heavily on a small number of clients — if your biggest client leaves and they represent 30% of revenue, your agency is in serious trouble.

Cliff (Vesting)

🚀 Startup

The initial period (usually one year) during which no equity vests — after the cliff, a large chunk of equity vests at once.

COGS (Cost of Goods Sold)

🏪 Small Business

The direct costs of producing or purchasing the goods and services your business sells — materials, labor, and manufacturing overhead.

Common Stock vs Preferred Stock

🚀 Startup

Common stock is held by founders and employees with basic ownership rights; preferred stock is held by investors and comes with special protections like liquidation preference.

Conflict of Interest Policy

🤝 Nonprofit

A board-approved policy requiring board members, officers, and key employees to disclose personal or financial interests that could influence — or appear to influence — their decisions on behalf of the nonprofit.

Contribution Statement

⛪ Church

An annual document a church provides to donors summarizing their tax-deductible contributions for the year, required for donors to claim charitable deductions.

Convertible Note

🚀 Startup

A short-term loan to a startup that converts into equity during a future funding round instead of being repaid in cash.

Cost Allocation Plan

🤝 Nonprofit

A formal, documented plan that describes how your nonprofit divides shared costs across programs and functions — required by most government grants and essential for audit readiness.

Cost-Plus Pricing

🏢 Agency

A pricing model where you charge the client your actual costs plus a fixed percentage markup as your profit.

D

DBA (Doing Business As)

🏪 Small Business

A registered trade name that lets your business operate under a different name than its legal entity name.

Depreciation

💻 Freelancer

A tax method that lets you spread the cost of expensive business assets (like computers, cameras, or furniture) over several years, deducting a portion of the cost each year instead of all at once.

Depreciation Schedule

🏪 Small Business

A plan that spreads the cost of a business asset over its useful life for tax and accounting purposes, rather than deducting the full cost in the year of purchase.

Designated Fund / Building Fund

⛪ Church

A restricted pool of money given by donors for a specific purpose — like a building project, missions trip, or equipment purchase — that the church cannot redirect to general expenses.

Determination Letter

🤝 Nonprofit

The official IRS letter confirming that your organization has been granted tax-exempt status — essentially your nonprofit's birth certificate.

Dilution

🚀 Startup

The reduction in existing shareholders' ownership percentage when a company issues new shares to investors or employees.

Discount Rate (SAFEs and Notes)

🚀 Startup

A percentage discount on the Series A share price that rewards early SAFE or convertible note investors for taking risk before a priced round.

Donor-Advised Fund (DAF)

🤝 Nonprofit

A charitable giving account managed by a sponsoring organization (like Fidelity Charitable or a community foundation) where the donor gets an immediate tax deduction but recommends grants to nonprofits over time.

Double-Entry Bookkeeping

🏪 Small Business

An accounting method where every transaction is recorded in two accounts — a debit and a credit — so your books always balance.

Down Round

🚀 Startup

A funding round where the company raises money at a lower valuation than its previous round, signaling a decline in perceived company value.

Drag-along / Tag-along Rights

🚀 Startup

Drag-along lets majority shareholders force minority shareholders to join a sale; tag-along lets minority shareholders join a sale on the same terms as the majority.

Dual-Status Minister

⛪ Church

A minister who is treated as an employee for federal income tax purposes but as self-employed for Social Security and Medicare tax purposes — a unique IRS classification that affects payroll processing.

DUNS Number

🏪 Small Business

A unique nine-digit identifier assigned by Dun & Bradstreet that identifies your business entity and is used to build and track your business credit profile.

E

Earnout

🏢 Agency

A portion of an agency's sale price that's paid over time, contingent on the agency hitting specific performance targets after the acquisition.

EBITDA (Agency Context)

🏢 Agency

Earnings Before Interest, Taxes, Depreciation, and Amortization — the standard measure of an agency's operating profitability and the basis for most agency valuations.

Effective Rate

🏢 Agency

The actual hourly rate your agency earns on a project after accounting for all the hours worked — including the ones you didn't bill for.

Effective Tax Rate vs Marginal Tax Rate

💻 Freelancer

Your marginal tax rate is the percentage you pay on your next dollar of income (your highest bracket); your effective tax rate is the overall percentage you actually pay on all your income combined.

EIN (Employer Identification Number)

🏪 Small Business

A nine-digit number the IRS assigns to your business for tax identification — essentially a Social Security number for your company.

Emergency Fund (Freelancer)

💻 Freelancer

A cash reserve specifically set aside to cover your living and business expenses during dry spells, client losses, or unexpected emergencies — typically 3 to 6 months of expenses for freelancers.

Endowment

🤝 Nonprofit

A permanently invested pool of money where the principal is preserved forever and only the investment earnings are used to fund the nonprofit's work — creating a sustainable, long-term revenue stream.

Estimated Tax Payments

💻 Freelancer

Quarterly tax payments freelancers make directly to the IRS (and usually their state) to cover income tax and self-employment tax throughout the year, since no employer is withholding taxes from your paychecks.

Executive Compensation (Nonprofit)

🤝 Nonprofit

The total pay package (salary, benefits, bonuses, and perks) for a nonprofit's top leaders — which must be reasonable, well-documented, and approved through a process that avoids conflicts of interest.

Exercise Price / Strike Price

🚀 Startup

The fixed price per share that an option holder pays to convert their stock options into actual shares of company stock.

L

Late Payment Fee

💻 Freelancer

A penalty charge added to an overdue invoice — typically 1-2% per month — that incentivizes clients to pay on time and compensates you for the cost of waiting.

Liability Insurance

🔧 Contractor

Insurance that protects your contracting business from financial losses when you're held responsible for property damage, bodily injury, or other claims arising from your work.

Lien Waiver

🔧 Contractor

A document a contractor or subcontractor signs to give up their right to file a mechanic's lien against a property, typically in exchange for receiving payment.

Line of Credit vs Term Loan

🏪 Small Business

A line of credit gives you flexible, revolving access to funds you draw as needed; a term loan gives you a lump sum upfront that you repay in fixed installments.

Liquidation Preference

🚀 Startup

A term that guarantees investors get their money back (often with a multiple) before common shareholders receive anything in a sale or liquidation.

LLC vs S-Corp vs C-Corp

🏪 Small Business

Three common business structures that differ in liability protection, tax treatment, and ownership flexibility.

Lobbying Limits

🤝 Nonprofit

IRS rules that restrict how much time and money a 501(c)(3) organization can spend trying to influence legislation — go too far and you risk your tax-exempt status.

Love Offering

⛪ Church

A voluntary monetary gift from a congregation to a minister or guest speaker — often collected during special occasions — with specific tax implications depending on how it's handled.

LTV (Lifetime Value)

🚀 Startup

The total revenue you expect to earn from a single customer over the entire duration of their relationship with your business.

LTV:CAC Ratio

🚀 Startup

The ratio of customer lifetime value to acquisition cost — the essential metric that tells you whether your growth is economically sustainable.

M

Markup vs Margin

🏢 Agency

Markup is how much you add on top of your cost; margin is the percentage of the final price that's profit — they sound similar but give you very different numbers.

Matching Gift

🤝 Nonprofit

A corporate program where an employer matches an employee's charitable donation — effectively doubling (or sometimes tripling) the impact of the original gift.

Mechanic's Lien

🔧 Contractor

A legal claim a contractor, subcontractor, or supplier can place on a property when they haven't been paid for work performed or materials supplied, giving them a security interest in the property itself.

Merchant Cash Advance

🏪 Small Business

A lump sum of cash given to your business in exchange for a percentage of your future credit card or debit card sales — fast funding but often very expensive.

Mileage Deduction

🔧 Contractor

A tax deduction for the business miles you drive, calculated either at the IRS standard mileage rate (67 cents per mile in 2024) or by tracking your actual vehicle expenses.

Mission Support / Cooperative Giving

⛪ Church

Financial contributions a local church sends to denominational, regional, or independent mission organizations to fund evangelism, humanitarian aid, church planting, and global outreach.

MRR (Monthly Recurring Revenue)

🚀 Startup

The predictable revenue your startup earns every month from active subscriptions, excluding one-time fees.

Multiple (Valuation)

🏢 Agency

The number applied to your agency's EBITDA (or revenue) to estimate its total value — a 6x multiple on $500K EBITDA means your agency is worth roughly $3 million.

P

Parsonage

⛪ Church

A home owned by the church and provided to a minister as part of their compensation — the fair rental value is excluded from the minister's income tax.

Pass-Through Costs

🏢 Agency

Expenses your agency pays on behalf of a client — like media buys, printing, or stock photos — that get billed back to them without markup (or with a small markup).

Payback Period

🚀 Startup

The number of months it takes to recoup the cost of acquiring a customer from their subscription revenue.

Payment Processing Fees

🏪 Small Business

The fees you pay every time a customer pays by credit card, debit card, or digital payment — typically 1.5-3.5% of the transaction amount plus a flat per-transaction fee.

Payroll Taxes (FICA, FUTA, SUTA)

🏪 Small Business

Taxes that employers must withhold and pay on employee wages — including Social Security, Medicare, federal unemployment, and state unemployment taxes.

PCI Compliance

🏪 Small Business

A set of security standards (PCI DSS) that any business accepting credit card payments must follow to protect cardholder data from breaches and fraud.

Per Capita / Denominational Dues

⛪ Church

An annual assessment charged by a denomination to each member church — calculated per member — to fund denominational operations, governance, and shared ministries.

Per Diem

🔧 Contractor

A fixed daily allowance paid to cover lodging, meals, and incidental expenses when a contractor travels away from their regular work area for a job.

Pre-money vs Post-money Valuation

🚀 Startup

Pre-money valuation is what your company is worth before new investment; post-money valuation is the pre-money plus the investment amount.

Pre-seed / Seed / Series A / B / C

🚀 Startup

The named stages of venture capital fundraising, each representing a larger round of investment as a startup matures.

Pro Rata Rights

🚀 Startup

The right for an existing investor to participate in future funding rounds to maintain their ownership percentage.

Profit and Loss (P&L)

🏪 Small Business

A financial statement that summarizes your revenue, costs, and expenses over a specific period to show whether your business made or lost money.

Profit Margin (Freelancer)

💻 Freelancer

The percentage of your freelance revenue that remains as actual profit after subtracting all business expenses — the money you actually get to keep.

Profit Sharing

🏢 Agency

A compensation structure where employees receive a portion of the agency's profits in addition to their base salary — aligning the team's financial interests with the agency's success.

Progress Billing

🔧 Contractor

A billing method where you invoice for work completed during a specific period rather than waiting until the entire project is finished, keeping cash flowing throughout the job.

Property Tax Exemption

⛪ Church

Churches are generally exempt from local property taxes on real estate used for religious worship and ministry purposes.

Public Support Test

🤝 Nonprofit

A mathematical test that determines whether your 501(c)(3) qualifies as a public charity (broad support from many donors) or a private foundation (funded primarily by a few sources).

R

Realization Rate

🏢 Agency

The percentage of billable work your agency actually gets paid for — the gap between what you could bill and what you actually collect.

Reasonable Salary (S-Corp)

💻 Freelancer

The minimum salary an S-Corp owner must pay themselves — enough to reflect fair market compensation for the work they do — before taking any tax-advantaged distributions.

Restricted vs Unrestricted Funds

🤝 Nonprofit

Unrestricted funds can be spent on anything the nonprofit needs; restricted funds must be used for the specific purpose the donor or grantor designated.

Retainage

🔧 Contractor

A percentage of each progress payment (typically 5-10%) that the project owner withholds until the project is substantially complete, serving as a financial incentive to finish the work.

Retained Earnings

🏪 Small Business

The cumulative profits your business has earned and kept (rather than distributed to owners) since it was founded — shown in the equity section of your balance sheet.

Retainer Agreement

💻 Freelancer

A contract where a client pays you a recurring fee (usually monthly) to reserve a set amount of your time or deliverables on an ongoing basis.

Retainer vs Project-Based vs Performance-Based

🏢 Agency

The three main ways agencies charge clients — a recurring monthly fee, a one-time project price, or a fee tied to results.

Revenue Backlog

🏢 Agency

The total value of contracted client work that hasn't been delivered or recognized as revenue yet — your agency's pipeline of guaranteed future income.

Revenue per Employee

🏢 Agency

Your agency's total revenue (or AGI) divided by the number of employees — the simplest measure of how productive your team is.

Revenue per FTE

🏢 Agency

Like revenue per employee, but it counts freelancers and part-timers as fractions of a full-time equivalent — giving you a more accurate productivity picture.

Revenue vs Income

💻 Freelancer

Revenue is the total amount of money your freelance business brings in before any expenses; income (or net income) is what's left after subtracting all business costs — the money that's actually yours.

Right of First Refusal (ROFR)

🚀 Startup

A right that lets the company or existing investors buy shares before a shareholder can sell them to an outside third party.

Rule of 40

🚀 Startup

A benchmark stating that a healthy SaaS company's revenue growth rate plus profit margin should equal or exceed 40%.

Runway

🚀 Startup

The number of months your startup can continue operating before it runs out of cash, based on your current burn rate.

S

S-Corp Election

💻 Freelancer

A tax status you elect with the IRS (Form 2553) that lets you split your freelance income into salary and distributions, potentially saving thousands in self-employment taxes.

SAFE (Simple Agreement for Future Equity)

🚀 Startup

A simple investment document where an investor gives you money now in exchange for equity later, when you raise a priced round.

Sales Tax Collection and Remittance

🏪 Small Business

The process of charging sales tax to customers on taxable transactions and forwarding the collected tax to the appropriate state and local tax authorities on a regular schedule.

Sales Tax Nexus

🏪 Small Business

A connection between your business and a state that requires you to collect and remit sales tax in that state.

SBA Loan (7(a), 504, Microloan)

🏪 Small Business

Government-backed small business loans offered through the SBA that provide favorable terms, lower rates, and longer repayment periods than conventional bank loans.

Schedule C

🔧 Contractor

The IRS form (Schedule C, Profit or Loss from Business) that sole proprietors and single-member LLCs use to report business income and expenses on their personal tax return.

Scope Creep

💻 Freelancer

When a project gradually expands beyond the original agreement — more revisions, extra features, additional deliverables — without a corresponding increase in price or timeline.

Scope of Work (SOW)

🏢 Agency

A document that defines exactly what your agency will deliver, by when, for how much — and just as importantly, what's not included.

SECA vs FICA (Clergy)

⛪ Church

FICA is the payroll tax split between employers and employees for Social Security and Medicare; SECA is the self-employment equivalent that ministers pay in full because they're treated as self-employed for these taxes.

Section 179

💻 Freelancer

An IRS provision that lets you deduct the full purchase price of qualifying business equipment and software in the year you buy it, instead of depreciating it over several years.

Section 179 Expensing

🏪 Small Business

An IRS provision that lets you deduct the full purchase price of qualifying business equipment in the year you buy it, instead of depreciating it over several years.

Self-Employment Tax

🔧 Contractor

A 15.3% tax that self-employed individuals pay to cover Social Security (12.4%) and Medicare (2.9%) — essentially both the employer and employee halves of payroll tax.

SEP IRA

🔧 Contractor

A Simplified Employee Pension IRA that lets self-employed individuals contribute up to 25% of net self-employment earnings (max $69,000 in 2024) to a tax-deferred retirement account with minimal paperwork.

Single Audit (Uniform Guidance)

🤝 Nonprofit

A rigorous annual audit required for nonprofits that spend $750,000 or more in federal awards in a single year, covering both financial statements and compliance with federal grant requirements.

Solo 401(k)

🔧 Contractor

A retirement plan designed for self-employed individuals with no full-time employees, allowing you to contribute as both the employer and employee for significantly higher annual limits than a traditional IRA.

SOW Acceleration

🏢 Agency

Expanding an existing client's scope of work — adding new services, increasing deliverables, or upselling new capabilities to grow revenue from clients you already have.

Statement of Activities

🤝 Nonprofit

The nonprofit equivalent of an income statement — it shows your revenues, expenses, and change in net assets over a specific period, broken down by restriction type.

Statement of Financial Position

🤝 Nonprofit

The nonprofit equivalent of a balance sheet — it shows what your organization owns (assets), what it owes (liabilities), and what's left (net assets) at a specific point in time.

Statement of Functional Expenses

🤝 Nonprofit

A financial statement unique to nonprofits that breaks down every expense by both its nature (salaries, rent, supplies) and its function (programs, management, fundraising).

Stewardship

⛪ Church

The biblical principle that everything belongs to God and church members are caretakers of the resources entrusted to them — applied practically through faithful giving, budgeting, and financial management.

Stock Options (ISO vs NSO)

🚀 Startup

The right to buy company shares at a fixed price — ISOs get favorable tax treatment for employees, while NSOs are more flexible but taxed as ordinary income.