Common Stock vs Preferred Stock
Quick Definition
Common stock is held by founders and employees with basic ownership rights; preferred stock is held by investors and comes with special protections like liquidation preference.
What Is Common Stock vs Preferred Stock?
In a startup, there are two main classes of stock: common and preferred. Founders and employees receive common stock (or options to buy common stock). Investors in priced rounds receive preferred stock. The distinction is important because preferred stock comes with rights and protections that common stock doesn't have.
Preferred stock holders typically get: liquidation preference (they get paid first in a sale), anti-dilution protection (their ownership is protected if the company raises at a lower valuation), board representation, information rights (regular financial updates), and sometimes dividend rights. Common stock holders get basic ownership and voting rights, but they're last in line when money is distributed.
This difference is why a 409A valuation (for common stock) is typically 20-40% of the preferred stock price โ the extra rights make preferred stock more valuable. When a startup IPOs or gets acquired, preferred stock usually converts to common stock (because the special rights are no longer needed), and everyone shares in the proceeds. But in a down exit or liquidation, the preference stack can mean preferred holders get most or all of the proceeds while common holders get little or nothing. Understanding this two-class structure is essential for evaluating what your equity is actually worth in different exit scenarios.
Why It Matters for Startups
If you're a founder or employee with common stock, you need to understand that your shares sit behind preferred shares in the payout order. In a massive exit, this doesn't matter โ everyone does well. But in a modest exit, the liquidation preferences attached to preferred stock can eat up most of the proceeds. Knowing the total amount of preferred stock outstanding and the preference terms helps you calculate the "breakeven" exit price โ the point at which common shareholders actually start making money.
Example
Your startup has raised $10M across two rounds of preferred stock. Preferred holders have a 1x liquidation preference. If the company sells for $50M, preferred holders can either take their $10M back or convert to common stock and take their pro rata share (say, 30% = $15M). They'll convert because $15M > $10M. Everyone wins. But if the company sells for $12M, preferred holders take their $10M liquidation preference, and common holders split the remaining $2M. Founders and employees collectively own 70% of the company but receive only $2M out of $12M.
Key Takeaways
- โ Investors get preferred stock with liquidation preference and other protections
- โ Founders and employees get common stock โ simpler but last in the payout order
- โ In a big exit, preferred converts to common and everyone benefits equally
- โ In a modest exit, preferred holders get paid first โ common holders may get very little
How Holdings Helps
Holdings helps startups track their equity structure clearly โ so founders and employees always know where they stand.
Related Terms
Liquidation Preference
A term that guarantees investors get their money back (often with a multiple) before common shareholders receive anything in a sale or liquidation.
409A Valuation
An independent appraisal of your startup's common stock fair market value, required by the IRS to set stock option exercise prices.
Stock Options (ISO vs NSO)
The right to buy company shares at a fixed price โ ISOs get favorable tax treatment for employees, while NSOs are more flexible but taxed as ordinary income.
Anti-dilution Provisions
Clauses that protect preferred investors from losing value if the company raises a future round at a lower valuation (a down round).
Cap Table
A spreadsheet or document that shows who owns what percentage of your company, including founders, investors, and employees with equity.
Dilution
The reduction in existing shareholders' ownership percentage when a company issues new shares to investors or employees.
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