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GLOSSARY ยท SMALL-BUSINESS

COGS (Cost of Goods Sold)

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Quick Definition

The direct costs of producing or purchasing the goods and services your business sells โ€” materials, labor, and manufacturing overhead.

What Is COGS (Cost of Goods Sold)?

Cost of goods sold (COGS) represents the direct costs attributable to producing the products or delivering the services your business sells. It's the first expense subtracted from revenue on your profit and loss statement, and it's what separates your total revenue from your gross profit.

For a product-based business, COGS includes raw materials, component parts, direct labor (the people actually making the product), manufacturing supplies, and shipping costs to get materials to your facility. For a service business, COGS (sometimes called cost of services) includes the direct labor costs of delivering the service and any materials consumed in the process. What's NOT included in COGS: rent for your office, marketing costs, administrative salaries, insurance โ€” those are operating expenses, not direct costs.

Calculating COGS for a period typically uses this formula: Beginning Inventory + Purchases During the Period - Ending Inventory = COGS. This inventory-based calculation captures the actual cost of the goods that were sold, not just what you bought. If you started the month with $10,000 in inventory, bought $5,000 more, and ended with $8,000, your COGS is $7,000 โ€” that's the cost of the inventory that left your shelves.

Why It Matters for Small Businesses

COGS directly determines your gross margin, which is the single most important indicator of whether your pricing and production costs are sustainable. If COGS is too high relative to revenue, no amount of sales volume will make you profitable โ€” you're losing money on every unit sold. Tracking COGS over time also reveals cost trends: are material costs rising? Is labor becoming more expensive? Are you getting less efficient? On the tax side, COGS is deductible โ€” it reduces your taxable income. Accurately tracking COGS means you're not overpaying taxes by understating your costs.

Example

Emma runs a candle-making business. To make one candle: wax ($1.50), fragrance oil ($0.75), wick ($0.15), jar ($1.25), label ($0.35), direct labor (10 minutes at $18/hour = $3.00) = $7.00 per candle. She sells each candle for $24. Her COGS per unit is $7.00, giving her a gross margin of 70.8%. In March, she made and sold 400 candles: COGS = $2,800, Revenue = $9,600, Gross Profit = $6,800. If wax prices increase 20%, her per-candle COGS jumps to $7.30, and gross margin drops to 69.6% โ€” a small per-unit change that costs her $120 over 400 candles.

Key Takeaways

  • โœ… COGS includes only direct costs โ€” materials, direct labor, and manufacturing overhead
  • โœ… COGS = Beginning Inventory + Purchases - Ending Inventory for inventory-based businesses
  • โœ… Track COGS per unit to ensure every sale is actually profitable
  • โœ… Rising COGS without corresponding price increases will erode your margins over time
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How Holdings Helps

Holdings AI bookkeeping helps you track COGS by automatically categorizing supply purchases and material costs, so you always know your true cost per product.

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