Free Competitive Analysis Framework
Competitive Analysis Framework
Map competitors across dimensions, generate positioning matrices and radar charts for your pitch deck.
Score each company on each dimension. Higher = better (except Price where 1=cheapest, 10=most expensive).
Like this tool? Create a free account to save your work and connect it to your books.
Map your competitive landscape with a structured framework for pitch decks and strategy docs. Add competitors, score them across custom dimensions, and auto-generate feature comparison matrices, 2x2 positioning maps, grouped bar charts, and differentiation statements. Export your analysis for investor presentations.
How to Run a Competitive Analysis
- 1
Add your company
Enter your company name, key features (comma-separated), pricing tier, and a one-line positioning statement.
- 2
Add competitors
Add 2-6 competitors with the same details. Use "Add Competitor" to add more. Include direct competitors and adjacent alternatives your customers might consider.
- 3
Score each company on dimensions
Rate every company (including yours) on 4-6 dimensions like Price, Feature Breadth, Ease of Use, and Market Focus. Scale is 1-10. Add custom dimensions that matter for your market.
- 4
Review outputs and export
Feature comparison matrix, 2x2 positioning map (choose your axes), grouped bar chart, and auto-generated differentiation statement. Copy the analysis for your pitch deck.
Why Competitive Analysis Matters
Every pitch deck needs it
The competitive landscape slide is expected by investors. A well-structured competitive analysis shows you understand your market, know your competitors, and can articulate why you win. This tool builds that slide for you.
Find your positioning
The 2x2 positioning map forces you to define where you sit relative to competitors on the dimensions that matter most. Are you the premium option? The easiest to use? The most complete? Positioning is a choice — make it deliberately.
Identify differentiation gaps
The auto-generated differentiation statement highlights where you score uniquely high. If you don't score uniquely high anywhere, that's a signal — you need to either differentiate or compete on execution.
Update it quarterly
Competitive landscapes shift. New entrants, feature launches, pricing changes. Revisiting your analysis quarterly keeps your positioning sharp and your pitch deck current.
Frequently Asked Questions
How many competitors should I include?
Three to five is the sweet spot for a pitch deck. Include your 2-3 closest direct competitors plus 1-2 adjacent alternatives (e.g., "doing it manually in Excel"). Too many competitors makes the analysis noisy; too few makes it look like you haven't done your homework.
What dimensions should I score?
Start with the four defaults: Price, Feature Breadth, Ease of Use, and Market Focus. Then add 1-2 dimensions that matter most in your specific market — things like Integration Depth, Customer Support, Vertical Expertise, or Enterprise Readiness. Choose dimensions where you genuinely differentiate.
What is a 2x2 positioning map?
A quadrant chart with two dimensions as axes. Companies are plotted as dots based on their scores. It instantly shows market clusters and white space. For example, axes of "Price" vs "Ease of Use" might show you're the only affordable AND easy option — that's your positioning story.
How do I handle competitors that are much bigger than me?
Include them — investors will ask about them anyway. Score honestly. Large competitors typically score high on features and brand but lower on ease of use, price, and niche focus. Your differentiation is usually speed, specialization, or customer experience. The framework makes this visible.
Like this tool? Create a free account to save your work.
Your data saves across all 41 tools. Enter your business info once — it's in every invoice, every report, every receipt. Free forever, no credit card.
Create Free Account →