DBA (Doing Business As)
A DBA, or "Doing Business As," is a registered trade name that allows a business to operate under a name different from its legal entity name. Also called a fictitious business name, assumed name, or trade name depending on the state.
What Is a DBA?
A DBA (Doing Business As) registration lets a sole proprietor, partnership, LLC, or corporation conduct business under a name other than the one on its formation documents. For example, if John Smith wants to open a shop called "Smith's Hardware," he would file a DBA to legally use that name.
Why You Need a DBA
How to File a DBA
Filing requirements vary by state but typically involve:
1. Search for name availability with your state or county
2. File the DBA registration (usually at the county clerk or secretary of state)
3. Publish a notice in a local newspaper (required in some states)
4. Renew periodically — most DBAs expire after 5-10 years
DBA vs LLC
A DBA is just a name registration — it provides no liability protection. An LLC is a separate legal entity that shields your personal assets. Many LLCs also file DBAs to operate under a shorter or more marketable name.
Cost
DBA filing fees range from $10 to $100 depending on the state and county. Publication requirements can add $40-$200.
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